Design Innovation

All of our design and product development is based on the philosophy of Thoughtful Design. This is a holistic approach, rooted in the Scandinavian design tradition, where the aim is to develop and apply consumer insights into all aspects of the brand experience. It covers functionality, usability, touch & feel, visual appearance and the overall user experience throughout all aspects in the life of a product, from the moment a consumer starts to develop an interest, through to purchase, installation, usage and eventually disposal. Design has to generate emotion and desire in the user, but it must also ensure that the rational/functional aspects of the user experience live up to the user’s emotional and functional expectations. That’s what we mean when we say “Thinking of You”.

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  • Create your own smoothie with the ice-crush feature
  • Grind dry food with the detachable mill grinder
  • 4 Anti-slip Suction Feet
  • BPA Free
  • Thermo Resistant
  • Extra large water tank
  • Powerful steam distribution
  • With accessories to have sharp results in no time
  • 3 steam control settings 
  • FLEXI Hobs
  • Blue Power Flame
  • SABAF Crown Burner + Burner Deep Groove
  • Induction Hobs
  • Extremely Hygienic
  • Safe to Touch

W700 x D420 mm

  • Eject button
  • Ease of use when removing detachable hand mixer
  • Powerful motor of 300W for better result
  • Slim whisks wire for better performance
  • 5 + Turbo Speed control
  • All the versatility you need in one appliance
  • Details that make a difference
  • Performance and Design
  • H370 x W210 x D360 mm
  • The versatile & hassle-free rice cooker
  • 4-in-1 Feature
  • Rice cooking, keep warm up to 24 hours, steaming and porridge.
  • Inner Pot with Non Stick Coating (double)
  • Makes cooking easy wherever you go
  • 2000W with 8 power levels
  • Touch Control
  • 180-minute timer
  • Pot detection sensor

H62mm x W280mm x D358mm mm



  • VisiTemp
  • Perfect Temp
  • Antibac Shower
  • SafeReady
  • H391 x W257 x D96 mm
  • All-Purpose Vacuum Machine
  • Large dust bag removes need for frequent replacing
  • Effective filtration ensures dust remains trapped
  • Ergonomically designed wheels provide superb stability
  • Large drum capacity ensures stronger suction power
  • The lightweight and compact vacuum
  • H230 x W290 x D270 mm
  • UltraFlex™ offers Excellent Performance with powerful Turbo Cyclonic action.
  • Extended reach with FlexPro Nozzle
  • Excellent dust filtration
  • Multifunctional cleaning solutions
  • Convenient dust disposal.
  • Powerful
  • Easy accessibility
  • Easy cleaning

H273 x W398 x D305 mm